Plum

“This is the kind of marketing that makes people stop walking and start noticing.”👀 Some brands sell products. Some brands create experiences. Recently at Lake Shore (Viviana) Mall,Thane, I came across this beautiful campaign by Plum and honestly, I had to stop and admire the creativity behind it. A skincare product placed on a cozy bed with the line: “fading spots, in my sleep” Simple. Clever. Memorable. What I admire about Plum is how they consistently make skincare feel fun, relatable, aesthetic, and emotionally connected while still keeping the communication clean and impactful. As someone deeply interested in skincare, personal care branding, and creative marketing, moments like these inspire me a lot. It reminded me that great marketing is not always loud ,sometimes it’s thoughtful enough to make people pause, click a picture, and talk about it later. Huge appreciation to the creative minds behind this campaign 👏 #PlumGoodness #SkincareMarketing #Branding #CreativeAdvertising #PersonalCare #MarketingCampaign #LinkedInIndia #BeautyBrand #ExperientialMarketing #Thane #Mumbai #Skincare

From building to becoming #1 🏆 A very meaningful milestone for us at Plum as our 2% Niacinamide gel moisturizer becomes the best selling moisturizer on Nykaa 💜 Over the last 2 years, I’ve had the opportunity to lead Plum’s growth on Nykaa as an e-commerce channel partner. Today, Plum’s 2% Niacinamide & Rice Water Gel Crème has grown into one of the brand’s strongest performing moisturiser SKUs on the platform, with 24K+ ratings and a 4.4+ average consumer rating on Nykaa. What feels especially rewarding is seeing the product become the channel bestseller in one of the most competitive categories - particularly in a category where lightweight gel moisturisers and niacinamide-led routines continue to see strong adoption among Indian skincare users. A lot of work goes into building sustained growth on marketplaces - from assortment and visibility to pricing, content, media and retention - and milestones like this are always deeply cross-functional. Grateful to the teams at Plum & Nykaa for the partnership, collaboration and trust over the journey so far. Still a long way to go, but taking a moment to appreciate this one :) Angel Neekhra Diksha Salve Shubham Rankawat Mohit Jangid Akanksha Pahwa Akansha Baliga Pulkit Agrawal Srushti Kurmi Namra Patel Abhishek Agrawal Shankar Prasad Aashish Malik Yukti Gogia Aishwarya Pillai Priyanka Shah Yashika Nihalani

What in the brand collaboration is this? 😭 A skincare brand collaborating with Social Offline… to launch a chemistry-themed drink during cricket season? Didn’t see that coming. Walked into Social Offline and found Plum ’s sunscreen sitting next to a UV-reactive drink called “Drink UV” and honestly…what ?? The entire thing felt less like a typical brand placement and more like an experience. You ask for a UV torch. You shine it on the drink. The drink lights up. And suddenly people at the table are passing around torches, recording videos, explaining the concept to friends and talking about the brand automatically. That’s what I found interesting here. Plum didn’t just place products inside a café. They translated their core idea : sunscreen, UV protection, chemistry into something interactive and social. Even the cricket bat shaped table stand saying “Jiski sunscreen, uski batting.” 🤌 Very IPL. Very Social Offline. It also says a lot about where brand collaborations are moving now. Not just logo swaps. Not just influencer posts. But physical experiences people can play with, click pictures of and naturally share. Honestly, the entire outlet felt like a live branding lab that came to live @Shankar Prasad interesting concept by you and your brand team :) (Also yes… this is SOCIAL post no. 2 as mentioned in the previous one... I cannot enter a place without turning into Brand Digest mode anymore 😭)

India’s beauty and personal care market is at a pivotal inflection point, with active ingredient–led skincare, conscious beauty, and digital discovery shaping the next phase of growth. Within this, the science-backed skincare segment is expanding at a strong double-digit pace, driven by increasingly informed consumers seeking efficacy, transparency, and value. Read more: https://lnkd.in/gJt9E9K8 BY - Vaishnavi Gupta, Associate Editor, IndianRetailer.com & Retailer Media Shankar Prasad, Founder, Plum. #D2C #businessnews #market #update #beauty #personalcare #brand #plum #growth

I loved the Plum Niacinamide x Rice Water Range launch at Nykaa 💜✨ From the moment you walked in, it was such a well-thought-out, immersive experience. Charm stations, interactive games, and some seriously good goodies (the kind you actually get excited about 👀). But what truly stood out for me? The Plum x Mumbai Indians collaboration. As someone who loves both sports and beauty, it was amazing to see these two worlds come together so seamlessly. Big shoutout to the Plum team for bringing this to life. Experiences like these are what make brand moments memorable ✨ P.S. Walking away with some super cute merch and winning the Plum x Mumbai Indians hamper as a team? Definitely the cherry on top. 🏆💙 #BeautyMeetsSports #Nykaa #PlumGoodness #MumbaiIndians #ExperientialMarketing

“Sometimes, the smallest details reveal the biggest values.” Today, while unboxing a product from Plum, I noticed something unexpected — inside the packaging were names of employees who have contributed over the years. At first, it felt like a simple design element. But the more I thought about it, the more it reflected something deeper. In business, we often hear about leadership. But initiatives like this quietly acknowledge the people behind the scenes. From a management perspective, this goes beyond packaging — it reinforces: • Employee recognition • Sense of belonging • Internal motivation As someone studying logistics and operations, it reminded me that systems run on people — and even small recognition matters. And as an artist, this felt personal. Because in creative spaces, being seen matters just as much as being rewarded. Simple idea. Strong impact. 👏 Plum Goodness 👏 #WorkCulture #EmployeeRecognition #BrandExperience #ManagementInsights #CreativeThinking #CustomerExperience #LearningEveryday

Improvements in logistics and the spread of digital platforms have narrowed the gap between metros and Bharat. (Urvashi Mishra reports) #Skincare #SkincareBrand #Plum Plum Shankar Prasad https://lnkd.in/grTrDbZm