DEPT®

Most Cannes hotspots served rosé. We served Cannes’ hottest souvenirs—in an iconic orange bag. 🧡 The DEPT® Souvenir Shop quickly became one of the Croisette's best, worst-kept secrets. Scarves, raffia bags and our now-iconic croissant keychain flew off the shelves. Soon, orange bags were popping up all over Cannes. By the end of the week: 500+ check-ins, countless walk-ins, daily queues, and no shortage of people who "just came back for one more thing." Thanks to everyone who stopped by, shopped, chatted, and helped turn our little shop into one of Cannes' favorite pit stops. 🌴 #canneslions #madebydept #growthinvention

31 cities. One shared purpose. Every year, Depsters come together through DEPT® Cares to support their local communities. As a certified B Corp, giving back is part of who we are. And we’re proud of how we combine skills-based volunteering with hands-on action to support social and environmental challenges. From taking part in Hackathons for Good and conducting nonprofit audits to restoring ecosystems, refurbishing computers & donating essentials to vulnerable communities, each initiative responded to a real local need. A huge thank you to all our participants for donating their time and effort - and to our community partners who helped us prove that meaningful action is better together. 🧡 #deptcares #bcorp #impactthatgrows

From The Tartan Army drinking Boston dry to visiting fans’ newfound obsession with Ranch dressing, the #AmericanSidequest trend has given the World Cup countless viral moments. At the same time, the trend has also provided a masterclass in what brands need to understand about relevance in the GenAI era. As content becomes easier and cheaper to produce, human interaction (not attention) becomes social media’s biggest differentiator. And, in turn, true relevance will be dictated by whether or not brands can produce content that’s worthy of participation. #worldcup #growthinvention #madebydept

For the longest time, the ultimate goal for every brand’s social strategy was going viral. Breaking the internet. Being seen by as many people as possible, as quickly as possible, regardless of whether those people actually cared. Now, in today’s chronically online world, people are becoming exhausted by everything becoming content and finding a renewed sense of value in platforms built around conversation, shared interest, and participation. In this week’s Decoded by DEPT®, our own Meg Day draws on our work with Mammut as an example of what brands should be doing instead of chasing attention: understanding exactly where they belong, and having the discipline to stay there. #growthinvention #madebydept

Professional sports are defined by their fans. For a brand-new team, the only thing more difficult than earning their place on the field is filling the seats surrounding it. While we can’t say which team we worked with, we couldn’t be more proud of how our work together helped drive 22,000+ season ticket deposits. Not to mention the first 10k+ season ticket sellout BEFORE debut in league history! Swipe through to see how we built a fanbase from scratch 👉 #growthinvention #madebydept

The rules of the Straight 8 Shootout are simple. But winning this annual competition is anything but. One Super 8 cartridge, containing about 3 minutes of film, shot entirely in sequence and in-camera. No edits. No playback. No do-overs. Whatever lands on film, lands. Nevertheless, we’re thrilled to share that our team took home the Gold at the Straight 8 Shootout 2026! The short film, "Love You to Death," was written/directed by Sasha Jackson & Lewys Williams, produced in-house by Gael Houdin-Brenac, and stars Alex Guo and Cavan Clarke. More in LBBonline - Little Black Book: dept.ly/Straight8Win Congrats to our team on their analog award-winner! #shortfilm #growthinvention #madebydept

See what happened away from the noise and in the shade at Cannes 2026. Step (back) into the DEPT® Secret Garden. The conversations we had in the Secret Garden were everything we hoped for: the kind that stay with you, whether it’s a week or even a month after returning from Cannes. And, of course, those conversations wouldn’t have happened without the people who joined us at our little oasis just off the Croisette. Once again, thank you to all our speakers, partners, and attendees who spent time with us. Without you, the Secret Garden wouldn’t have been what it was. 🧡 #Cannes2026 #growthinvention #madebydept

Brands have always been expected to understand culture. But as global uncertainty changes consumer behavior, there’s a growing expectation for them to understand context as well. To understand how consumer behavior is changing across the world, our Strategic Navigators research team partnered with The Marketing Society to conduct interviews with senior marketing leaders and to survey 3,000 consumers across four regional markets. The TL;DR? Consumers are becoming MUCH more deliberate about which brands deserve a place in their lives. And that place is dictated by context, not culture. Download the full report here to explore our findings and learn what it means to become a contextual brand: dept.ly/MarketSentiment-LI #growthinvention #madebydept

As we come to the end of Pride Month, we wanted to celebrate our LGBTQIA+ Depsters and everyone who continues to show up as an ally, advocate, friend, and supporter. Here’s how our people around the world celebrated our DEPT® PRIDE community: 🌈 We hosted Pride-themed Masterclasses for all staff throughout the month. We were joined by Matthew Beard (Executive Director of All Out), who spoke about the pressures our community is experiencing around the world. And our own Teagan Brown dove into the history of the languages and coding that LGBTQIA+ folks have used to communicate. 🌈 Throughout the month, we collected donations for All Out, a global movement fighting for LGBTQIA+ rights with a special piece of Pride edition DEPT® Apparel. Everyone who bought got treated to a carabiner (IYKYK). 🌈 For a little fun, we hosted drag bingo worldwide and Pride parties in many of our offices so people could dance the night away! Progress has always depended on people who continued to care, show kindness, and believe that things can improve. So, while Pride Month may be coming to an end today, just remember that #Pride itself doesn’t EVER stop. #Pride2026 #madebydept

Discovery may be the fastest-changing part of the customer journey right now, but it certainly won’t be the only one. Within just a couple of years, the customer journey will be recast in a new set of systems mediated by AI agents. And yet the VAST majority of brands still don’t have the ingredients they need to earn AI’s trust and understanding. To successfully adapt, brands must learn to understand AI as a second audience. Asking themselves how these agents think, search, consider, and act. And marketing their brand to them as much as to human audiences. More: dept.ly/B2CtoB2A-LI #b2a #growthinvention #madebydept