OLIVER | The Brandtech Group

𝗪𝗼𝗻𝗱𝗲𝗿𝗶𝗻𝗴 𝗵𝗼𝘄 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗮𝗻 𝗔𝗜-𝗿𝗲𝗮𝗱𝘆 𝗰𝘂𝗹𝘁𝘂𝗿𝗲? This week, OLIVER | The Brandtech Group carved out time across the business to do exactly that. AI Culture Week brought together teams across The Brandtech Group, from every brand, office and role. That's everyone experimenting with AI. Not just talking about AI, but testing it, questioning it, and pushing their thinking. 𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝘁𝗵𝗲 𝘄𝗲𝗲𝗸 𝘀𝗵𝗮𝗽𝗲𝗱 𝘂𝗽: • Opening keynote with Will Hanschell on building AI-ready capability • Fireside chat with David Jones on transformation beyond tools • Role-specific workshops tailored to what different teams actually do • Global watch parties with teams tuning in live across time zones • Film clubs, comedy roasts, and moments to connect and build community AI Culture Week wasn’t about rolling out new tools. It was about creating the confidence to collaborate with them. The space to build capability together. The support to do it responsibly. How will you be building an AI-ready culture? #AICulture #InHouseMarketing #AIInside 

𝗧𝗲𝗰𝗵, 𝘁𝗮𝗹𝗲𝗻𝘁, 𝘁𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝗳𝗶𝗻𝗱𝗶𝗻𝗴 𝗿𝗲𝗮𝗹 𝘃𝗮𝗹𝘂𝗲 𝗶𝗻 𝗔𝗜 Angela Tangas, Global CEO at OLIVER and CSO at The Brandtech Group, sat down with Campaign UK and shared her perspective on unlocking real growth when you get AI right. CMOs are feeling real pressure to move fast on AI. Your marketing organisation is fundamentally changing. That transformation needs to happen from the inside. Angela talks openly about the importance of the partnerships you choose, the way you embed change and the culture you build. The real opportunity isn't in speed, it's growth that compounds. Watch the full conversation: https://hubs.li/Q04p80330 #AIInside #CannesLions #CMO

Nick Myers. Chief Strategy Officer. Campaign 40 over 40. BIMA top digital marketer. Founder of the DMA's Black Marketers Council. 𝗡𝗼𝘄, 𝗶𝗻𝗮𝘂𝗴𝘂𝗿𝗮𝗹 𝗗𝗠𝗔 𝗙𝗲𝗹𝗹𝗼𝘄. Nick believes that to work in marketing is a privilege. But working in marketing shouldn't require privilege. That conviction has shaped his career. From founding the Black Marketers Council in 2020, to serving as a Trustee of the Marketing Skills Trust, his work has always been about leaving the industry better than he found it. The DMA said it perfectly: "He's not only shaped and grown our industry through his brilliant strategic thinking, but consistently challenges us to do better." That's what a fellowship looks like. Congratulations Nick, and to every inaugural DMA Fellow alongside him. #DMA #AIInside #MarketingLeadership

𝗛𝗼𝘄 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝘀𝗵𝗮𝗽𝗲 𝘁𝗵𝗲 𝘁𝗮𝗹𝗲𝗻𝘁 𝗼𝗳 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄? Young Lion Madeleine Grogan got the answer on the ground at Cannes, capturing perspectives from senior marketers on what's defining the leaders and brands that win. See what stuck with Madeleine as her Cannes insights unfold over the next few days. A huge thanks to everyone who spoke with Madeleine and participated in the videos below. It's your knowledge shaping the next generation of marketing leaders. #FutureTalent #AIInside #InHouseMarketing

𝗢𝘂𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘁𝗲𝗮𝗺 𝗷𝘂𝘀𝘁 𝗹𝗲𝘃𝗲𝗹𝗹𝗲𝗱 𝘂𝗽 Congratulations to Tom Skinner on joining OLIVER | The Brandtech Group as our new Group Executive Creative Director. Tom brings two decades of creative leadership across advertising, digital, social and innovation. He understands how to build ideas that audiences actively connect with. We're thrilled to have Tom strengthening the talent, perspective and creative firepower inside OLIVER, giving clients direct access to that strategic thinking inside their core team. Welcome to the team, Tom. Read more about the appointment: https://lnkd.in/eJ6deZBa #AIInside #CreativeMarketing #InHouseMarketing

Opinião para a EXAME durante o Cannes Lions International Festival of Creativity. Obrigado, Pacete . pelo espaço e, principalmente, pelas boas conversas em Cannes :) "O papel das agências e dos criativos se transforma, concentrando-se na capacidade de compreender e influenciar os modelos de linguagem de grande escala (LLMs) para garantir que as mensagens institucionais alcancem o público de forma orgânica e precisa", avalia Luis Constantino, CEO da Oliver Leia a matéria completa no link: https://lnkd.in/daQ42mcB OLIVER | The Brandtech Group OLIVER Latin America The Brandtech Group #AiInside

𝗧𝗵𝗲 𝘀𝘂𝗻 𝗵𝗮𝘀 𝘀𝗲𝘁 𝗼𝗻 𝗖𝗮𝗻𝗻𝗲𝘀 𝗟𝗶𝗼𝗻𝘀 𝟮𝟬𝟮𝟲. And this year confirmed what the best marketers already know: in the age of AI, creativity isn't under threat. 𝗜𝘁'𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 𝗼𝗳 𝗮𝗹𝗹. At Brandtech Beach, we brought together some of the world's leading marketers around one conviction: creativity is the most powerful multiplier for growth. Technology is how you get there. Talent is how it comes to life. From tools to the people who wield them. From efficiency to craft that actually moves people. From AI as the headline to creativity as the multiplier. From technology alone to talent, training, and transformation from within. The Brandtech Group Founder David Jones carried that conviction across the Croisette. As a partner of the CMO Accelerator, Cannes Lions International Festival of Creativity's flagship programme for the world's most senior marketing leaders, and on the Informa CEO panel alongside Dana Strong CBE (Sky), Nick Brien (OUTFRONT Media), and Stephen Carter (Informa), the message was consistent: we're living through the biggest creative revolution in history. The enemy of great creativity isn't AI. It's a lack of curiosity about what it makes possible. That conviction took the stage at Brand Innovators, where our clients Gabie Boko (NetApp), Mina Kent (Japan Airlines), and Jim Lesser (ServiceNow), moderated by our own Corey O'Brien, tackled what it really takes to commit to brand as AI rewrites the rules. No playbook. Just practice. That same thread ran through the WFA In-Housing Summit, Boston Consulting Group (BCG) Breakfast, Women Leading AI Lunch, Social Roundtables, One Step Ahead AI sessions, and an evening with Mark Ritson & The Marketing Academy. And in between it all, client dinners, the gelato station, and the World Cup never too far from view. Thank you to our clients, speakers, partners, and the team behind the scenes for making Brandtech Beach the home for these conversations this week. The festival ends here. The momentum does not.

𝗦𝗜𝗫 𝗬𝗘𝗔𝗥𝗦 𝗥𝗨𝗡𝗡𝗜𝗡𝗚 🏆 Anyone can have a good year. Six in a row is the mark of the very best. Last night, OLIVER | The Brandtech Group made history at Campaign's Global Agency of the Year Awards: 🥇 𝗚𝗹𝗼𝗯𝗮𝗹 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗔𝗴𝗲𝗻𝗰𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿  🥇 𝗚𝗹𝗼𝗯𝗮𝗹 𝗜𝗻-𝗛𝗼𝘂𝘀𝗲 𝗔𝗴𝗲𝗻𝗰𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 (𝗨-𝗦𝘁𝘂𝗱𝗶𝗼 | 𝗨𝗻𝗶𝗹𝗲𝘃𝗲𝗿)  🥈 𝗚𝗹𝗼𝗯𝗮𝗹 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗔𝗴𝗲𝗻𝗰𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿 Six consecutive years recognized on the global stage. A record no other company has matched. 2025 was a year of tectonic disruption for our industry. These results are proof that our model and our people were built exactly for what comes next. These awards recognize the strength of AI Inside and the impact it has on accelerating client growth and performance, enabled by our brilliant creative capability and the talent of our people. Every campaign, presentation, optimization, production, late night, breakthrough idea and act of collaboration played a part in this. Thank you to Campaign UK for the recognition. And to our clients, partners and teams around the world: thank you. Six years in. Ever evolving. Ever learning. Always pushing the industry one step ahead. #AIInside #AgencyOfTheYear #GlobalAgencyAward

New 1-1 AI Clinics available! Heading to Cannes next week with a long list of AI questions? Let's answer them. We've added two more types of 1-1 clinics, exclusive sessions designed for senior leaders who don't have time to waste and have had enough of the AI hype. - First: a 30-minute ‘State of AI’  briefing. A straight read on where AI in marketing really is in 2026: what's real, what's overblown, and what your competitors are quietly already doing. No big decks. No lengthy setup. No jargon. Just a useful half hour between meetings with an expert who is working with global brands on AI transformation. - Second: a 45-minute Claude deep dive. There’s so much talk about Claude! But have you been able to make the time in your day-to-day job to explore what it can do? One of our Claude experts, Piers Brown (yes, he is a nerd) is in Cannes and able to take marketers through a 1-1 live walkthrough of real marketing tasks. No demo theatre. No silly claims. Just five things you can do today that you couldn't do twelve weeks ago, and the chance to see them in action. Both sessions are 1:1. Both are confidential. Both are designed to keep you one step ahead of your customer, your competition and your future. Alongside these sessions, our 1-to-1 Tech & AI Clinics at Brandtech Beach are almost fully booked but we still have a handful of slots available. Topics include in-house AI studio scaling, AI film production, media activation, creator strategies, e-commerce, data and the new rules of AI search and discovery. Comment below or send us a message to secure your spot! #CannesLions2026 #TechClinic