A visually branded calendar embed matches the look of your website - using your colors, fonts, and style - rather than looking like a generic third-party widget.

Key branding elements in a calendar embed

Color palette The header, event dot colors, today highlight, and button colors should use your brand's primary and accent colors. Most calendar embed tools provide a color picker or CSS variables to control these.

Typography The calendar font should match or closely complement your website's typeface. Embedding a calendar in a custom font requires either CSS injection or a tool that uses system fonts that complement your design.

Event categories with custom colors Color-coding event categories (e.g., blue for webinars, orange for in-person events) creates visual hierarchy and helps visitors quickly scan what type of event is coming up.

No third-party branding On free tiers, most calendar embed tools display their own logo or "Powered by..." label. Removing this is usually a paid-plan feature. For a truly branded experience, remove all third-party labels.

Consistent button style The "Add to Calendar" or "Follow Calendar" button within the embed should match your site's button design - same border radius, font weight, and color treatment as other buttons on the page.

Custom CSS For pixel-perfect branding, look for a calendar embed tool that allows custom CSS injection. This lets you override any default styles to match your brand identity exactly.

AddEvent's branding options

AddEvent's embeddable calendar widget supports custom colors, designs, and layouts via its design template system. On Professional and Enterprise plans, custom CSS and custom code give full visual control. The "Powered by AddEvent" label is removed on Small Business plans and above.